彻底搞懂苹果AppStore语言本地化设置

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08十一2016

彻底搞懂苹果AppStore语言本地化设置

  • By 小泽
  • 2 标签
  • 围观:6,273 次

接上篇《三步搞定AppStore关键词覆盖5000+》,其中谈到了利用苹果AppStore语言本地化的操作增加关键词覆盖,苹果的逻辑是这样的:一个国家可以讲多种语言。苹果作为美国的本土企业,这样的考虑再正常不过,毕竟美国是一个世界移民的国家,除了美式英语,还包含德语、法语、西班牙语等。

苹果AppStore在全球有155个销售区域,目前支持28种语言,这意味着某些语言可以影响多个销售区域,每套语言可以填写100个字符的关键词,理论上28种语言都本地化可以拥有2800个字符,但是苹果对本地化也有相应的收录原则,具体参考下表,下载地址:《苹果AppStore本地化多语言配置

区域 国家 语言
亚太 Australia English (Australia)
Bhutan English (U.K.)
Brunei Darussalam English (U.K.)
Cambodia English (U.K.)
China Chinese (Simplified), English   (U.K.)
Fiji English (U.K.)
Hong Kong English (U.K.), Chinese   (Traditional)
Indonesia English (U.K.), Indonesian
Japan Japanese, English (U.S.)
Kazakhstan English (U.K.)
Korea, Republic Of Korean, English (U.K.)
Kyrgyzstan English (U.K.)
Lao People’s Democratic Republic English (U.K.)
Macau English (U.K.), Chinese   (Traditional)
Malaysia English (U.K.), Malay
Micronesia, Federated States of English (U.K.)
Mongolia English (U.K.)
Nepal English (U.K.)
New Zealand English (Australia)
Pakistan English (U.K.)
Palau English (U.K.)
Papua New Guinea English (U.K.)
Philippines English (U.K.)
Singapore English (U.K.), Chinese   (Simplified)
Solomon Islands English (U.K.)
Sri Lanka English (U.K.)
Taiwan English (U.K.), Chinese   (Traditional)
Tajikistan English (U.K.)
Thailand English (U.K.), Thai
Turkmenistan English (U.K.)
Uzbekistan English (U.K.)
Vietnam English (U.K.), Vietnamese
北美 Canada English (Canada), French (Canada)
United States English (U.S.), Spanish (Mexico)
拉丁美洲和加勒比 Anguilla English (U.K.)
Antigua and Barbuda English (U.K.)
Argentina Spanish (Mexico), English (U.K.)
Bahamas English (U.K.)
Barbados English (U.K.)
Belize English (U.K.), Spanish (Mexico)
Bermuda English (U.K.)
Bolivia Spanish (Mexico), English (U.K.)
Brazil Portuguese (Brazil), English   (U.K.)
Cayman Islands English (U.K.)
Chile Spanish (Mexico), English (U.K.)
Colombia Spanish (Mexico), English (U.K.)
Costa Rica Spanish (Mexico), English (U.K.)
Dominica English (U.K.)
Dominican Republic Spanish (Mexico), English (U.K.)
Ecuador Spanish (Mexico), English (U.K.)
El Salvador Spanish (Mexico), English (U.K.)
Grenada English (U.K.)
Guatemala Spanish (Mexico), English (U.K.)
Guyana English (U.K.)
Honduras Spanish (Mexico), English (U.K.)
Jamaica English (U.K.)
Mexico Spanish (Mexico), English (U.K.)
Montserrat English (U.K.)
Nicaragua Spanish (Mexico), English (U.K.)
Panama Spanish (Mexico), English (U.K.)
Paraguay Spanish (Mexico), English (U.K.)
Peru Spanish (Mexico), English (U.K.)
Saint Lucia English (U.K.)
St. Kitts and Nevis English (U.K.)
St. Vincent and The Grenadines English (U.K.)
Suriname English (U.K.), Dutch
Trinidad and Tobago English (U.K.)
Turks and Caicos English (U.K.)
Uruguay English (U.K.), Spanish (Mexico)
Venezuela Spanish (Mexico), English (U.K.)
Virgin Islands, British English (U.K.)
欧洲 Albania English (U.K.)
Austria German, English (U.K.)
Belarus English (U.K.)
Belgium English (U.K.), French,Dutch
Bulgaria English (U.K.)
Croatia English (U.K.)
Cyprus English (U.K.), Greek,Turkish
Czech Republic English (U.K.)
Denmark English (U.K.), Danish
Estonia English (U.K.)
Finland English (U.K.), Finnish
France French, English (U.K.)
Germany German, English (U.K.)
Greece English (U.K.), Greek
Hungary English (U.K.)
Iceland English (U.K.)
Ireland English (U.K.)
Italy Italian, English (U.K.)
Latvia English (U.K.)
Lithuania English (U.K.)
Luxembourg English (U.K.), French,German
Macedonia, The Former Yugoslav   Republic Of English (U.K.)
Malta English (U.K.)
Moldova, Republic Of English (U.K.)
Netherlands Dutch, English (U.K.)
Norway English (U.K.),Norwegian
Poland English (U.K.)
Portugal Portuguese (Portugal),English (U.K.)
Romania English (U.K.)
Russia Russian, English (U.K.)
Slovakia English (U.K.)
Slovenia English (U.K.)
Spain Spanish (Spain), English (U.K.)
Sweden Swedish, English (U.K.)
Switzerland German, English   (U.K.),French, Italian
Turkey English (U.K.), Turkish
Ukraine English (U.K.), Russian
United Kingdom English (U.K.)
非洲,中东及印度 Algeria English (U.K.)
Angola English (U.K.)
Armenia English (U.K.)
Azerbaijan English (U.K.)
Bahrain English (U.K.)
Benin English (U.K.)
Botswana English (U.K.)
Burkina Faso English (U.K.)
Cape Verde English (U.K.)
Chad English (U.K.)
Congo, Republic of English (U.K.)
Egypt English (U.K.)
Gambia English (U.K.)
Ghana English (U.K.)
Guinea-Bissau English (U.K.)
India English (U.K.)
Israel English (U.K.)
Jordan English (U.K.)
Kenya English (U.K.)
Kuwait English (U.K.)
Lebanon English (U.K.)
Liberia English (U.K.)
Madagascar English (U.K.)
Malawi English (U.K.)
Mali English (U.K.)
Mauritania English (U.K.)
Mauritius English (U.K.)
Mozambique English (U.K.)
Namibia English (U.K.)
Niger English (U.K.)
Nigeria English (U.K.)
Oman English (U.K.)
Qatar English (U.K.)
Saudi Arabia English (U.K.)
Senegal English (U.K.)
Seychelles English (U.K.)
Sierra Leone English (U.K.)
South Africa English (U.K.)
Swaziland English (U.K.)
São Tomé and Príncipe English (U.K.)
Tanzania, United Republic Of English (U.K.)
Tunisia English (U.K.)
Uganda English (U.K.)
United Arab Emirates English (U.K.)
Yemen English (U.K.)
Zimbabwe English (U.K.)

通过上表,我们发现有以下几点有意思的地方:

1、中国(应用商店):中文(简体)和英文(英国)

2、英文(英国)影响所有155个销售地区(除美国和加拿大)

3、美国(应用商店):英文(美国)和西班牙文(墨西哥)

4、瑞士(应用商店):德文、法文、英文(英国)、意大利文(覆盖最多语言版本了)

5、非洲、中东及印度:只有英文(英国)~ 苹果的世界观啊 ~

根据泽思实战测试,除了上述表格外,英文(澳大利亚)也能影响国内App收录关键词,后续我们会继续测试多种语言版本对苹果AppStore的收录影响,包括中文(繁体)、日文、韩文、俄文、法文、德文、意大利文、西班牙文等。

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